Pay-as-you-go Features in HighLevel

Like many other platforms, HighLevel charges per-use for SMS marketing, mass email, and others. Most of HighLevel's features do not involve any per-use charges.

Your monthly subscription to HighLevel is provided by eSpeakers as part of a PRO subscription. When you choose to use per-use features, those are billed separately from your PRO subscription.

(all prices USD)

Updated February 18, 2026

  • buy a phone number to use for SMS or voice calling
    $1.15/mo per number

  • phone service for voice calling
    $0.0322/min making calls ($10 for around 310 minutes)
    $0.0196/min taking calls ($10 for around 510 minutes)

  • SMS messages
    $0.0191/segment ($10 for around 520 messages)

  • Outbound email
    $0.002 / email ($10 for around 5,000 emails)

  • Email verification
    $0.005 / email ($10 for around 2,000)
    This feature is recommended and is enabled by default.

  • Workflow AI and Premium automation triggers
    $0.002 / execution ($10 for around 500)

  • Content AI
    $0.315 / 1000 words ($10 for around 31,745 words)
    $0.21 / image ($10 for around 50 Images)

  • GPT action (or other external AI model)
    $10 for 1 - 5 million tokens depending on the GPT model
    ($10 for around 3,571,429 words input or 891,857 words output)

  • Conversation and Voice AI
    $0.07 / message ($10 for around 145 messages)
    $0.455 / minute voice call ($10 for around 20 minutes)

  • WhatsApp Conversation
    $0.0777 / Whatsapp use ($10 for around 130 Conversations)

  • Reviews AI
    $0.035 / review response ($10 for around 35 responses)

  • Auto-complete Address
    $0.0075 / completion ($10 for 1350 search results)

  • Funnel AI
    $3.465 / funnel AI ($10 for about 2 funnelAIs)

  • Agent Studio
    $0.50 / 75,000 words ($10 for about 15,000,000 words)

GoHighLevel CRM, include with eSpeakers

With one exception, none of these features are activated by default, and are only charged when you choose to use them.

Email verification is turned on for each account by default and incurs a charge (see list at left). Using email verification is highly recommended to prevent a high bounce rate, which can get your email service suspended by HighLevel. If you do want email verification turned off, let us know.